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#OurDay is an annual tweetathon that gives everyone who works or volunteers in local public services the chance to share how they improve the quality of life of residents every day. We and hundreds of other councils took part throughout the day yesterday.
Last year #OurDay trended nationally at number one for most of the day and reached over 20 million people, and we hope #OurDay 2017 was even bigger. But it's important to celebrate the work that we do every day and raise the public profile of the many good services we provide. Councils are often given negative press and have our good news overlooked; it's up to us to change this perception.
If you are proud to work in your team or service and want to shine a light on it, please let us know in one of the following ways:
- Send us photos and short videos of you carrying out your work – if we can, we will publicise these so the public get a sense of what is happening – almost first hand.
- Let us know why you’re proud to work for the council – short statements make great tweets that can go out any time, any day.
- Send us interesting facts about the council and Shropshire.
- Let us know if you or your colleagues have ‘gone the extra mile’, and how.
Here are two examples of videos we've created to showcase services/projects:
Send any info you have to firstname.lastname@example.org: we look forward to hearing from you.
Operation Christmas Care Leaver 2017
Over the last four years, the leaving care team have appealed to colleagues across the council and our partners to donate festive items of food and stocking filler-type gifts for people aged 16-21 years that have recently left care.
The response from staff has increased year on year, and the team hope to make 2017 the most successful year yet. They are once again collecting for young people in Shropshire who have left care and are living independently, but often spend Christmas without family or by themselves. They are young people on a limited income who cannot afford festive treats.
The items you donate are boxed and wrapped and then distributed. If you don't recall the previous appeals (or were not aware of them), we ask for boxes (about shoe box size) filled with small but festive items, with each box tailored to be either for a male or female, up to the age of 21 years.
How to get involved
If you feel you could donate a suitable item (or items), for example some chocolate, biscuits, Pringles, a 'smelly', some socks and a Christmas decoration, we'd be really grateful. Alternatively, if you'd like to donate some empty boxes we can fill, or some wrapping paper, all are equally appreciated and valued.
We're hoping to have the majority of donations in by Friday 8 December 2017 to give us time to arrange the logistics of packing and delivering.
Please let us know if you have some donations or empty boxes we can collect from you. Alternatively, if you'd like to drop something in with us we're at The Vicarage in Shirehall car park or call us on 01743 254590.
How do I develop and build a new identity for my service?
The council must be represented in all publicity material, it’s a legal requirement. The council’s brand guidelines explain how this can be done and we’re here to help.
But it’s not just about the law, ensuring everyone knows what the council does just makes business sense.
There are thousands of interactions between the council and ordinary people every day. We’re good at branding the less popular things like parking tickets, but not so good at branding the really innovative work that’s making a real difference to people’s lives. Branding is a really effective way of raising awareness; we need to be more brand aware.
If our brand is always visible then there will be a better understanding of the council and its services.
Contact the communications team – we can help develop an effective brand identity and ensure that it works in harmony with the council’s corporate brand: email@example.com
How do I get a copy of the council’s logo and brand guidelines?
Our logo represents all of us and everything we do. If someone fails to use it, uses a poor quality version, distorts it or misuses it, it reflects on us all – it’s like someone misspelling your name.
The council must be represented on all of our publicity material: with anything that can be printed, this must be done on the cover.
To help get it right, we’ve developed brand guidelines and produced the logo in a wide variety of file formats for different needs.
You can download the guidelines and templates for reports and presentations direct from the Intranet link below.
We’re also on hand to help brand your project.
Contact the communications team, let us know what you need the logo for and we’ll send you the right logo for the job: firstname.lastname@example.org.
Adult social care staff celebrate professional development success
The professional development unit recently organised an awards event to recognise the achievements of staff in adult social care who have successfully completed the Social Care Practitioners Programme 2016/17. Nine practitioners completed the course, which included attendance at workshops, submitting a portfolio and a 2,000 word assignment.
Andy Begley, director of adult social care and housing, presented practitioners with a certificate, and discussed with the practitioners how they have benefited from the programme.
“I was delighted to be asked to present a certificate of achievement to staff who recently completed the new Social Care Practitioners course ‘Developing Professional Practice’. It represents a huge achievement for those individuals, and is an example of how we aim to support staff in their personal and professional development" he said.